The use of stories in business is a powerful tool that is used by the successful salesperson. Stories allow you to attract and engage potential customers, and help them to understand why they need your product or service.
Storytelling has been around for as long as we have had language. People of all cultures love a good story. I remember my own childhood and the many fairy stories I was told: Cinderella, Snow White, Goldilocks and the Three Bears, etc. These timeless stories have five things in common: